VIDCON 2022: YouTube Shorts Drive-Thru

The YouTube Shorts Drive-Thru at VidCon 2022 brilliantly combined creator-driven storytelling, branded snackable moments, and social-first design—turning a culinary-themed event into a viral content engine.

 

CLIENT: YOUTUBE
AGENCY: MAS PRODUCTIONS
ROLE: GRAPHIC DESIGN

CREATIVE DIRECTION: Jack Colley
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui, Megan Rhoden, Garrett Brooks
DESIGN LEAD: Kittaya Treseangrat
EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson