At VidCon 2022 in Anaheim, YouTube brought its short-form video experience to life with the playful YouTube Shorts Drive-Thru activation. Designed by the YouTube Shorts marketing team, the immersive setup invited attendees to ride through in custom golf carts, order creator-inspired snacks from interactive screens, and enjoy a fun, snack-themed celebration of the Shorts format. The experience featured unique creator collaborations, surprises like a giant MrBeast gumball machine, and generated millions of views and thousands of user-created Shorts, making it one of the standout fan experiences of the event.