Eucerin Soothing Station: Grand Central Station, NYC
A free, all-day pop-up in honor of National Eczema Awareness Month, hosted in Vanderbilt Hall at Grand Central. Highlights included: A Dermatologist Q&A, Interactive activities, Photo-friendly installations and Free samples. Eucerin’s activation didn’t just hand out samples—it connected deeply through expert education, engaging setups, and strategic social moments—all while raising awareness for eczema.